Case Study
A fast, editorial website for a family furniture showroom and workshop in Kerala, designed for mid-range phones on mobile data, whose only job is to get a visitor to the store or into a WhatsApp conversation.
Most visitors arrive on a mid-range Android phone over mobile data. The business had strong craft and decades of experience, but the site had to work before every fact and photo was available. A generic template would have hidden exactly what makes the shop different: furniture built to the customer's measurements, in timber chosen for a humid climate.
The site presents the collections by room (living, dining, bedroom, office), with pages on timber and the workshop. The client's own photography has replaced the early stand-in images, and local-business structured data helps search engines understand the shop and its location.
Image optimisation was measured on the homepage at a phone viewport: the photography went from 1,863 KB to 510 KB, without visible loss of quality.
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